Zelows made the decision to venture into the online world to support their many stores based around Australia. With a limited online presence, Zelows required a full website build that showcased their brand and made their array of products available for purchase online with a comprehensive eCommerce store. The site was built on a Content Management System that supported the large range of Zelows products while making it easy for the client to manage and update. The site has been supported by ongoing Search Engine Optimisation that has driven large amounts of traffic to the site and generated more sales. A custom designed and built email marketing template has encouraged email marketing to be sent on a more regular basis, and has been an important component in creating a dialogue with the Zelows online audience.