To support the launch of QTC’s 2012 Season, Limelight designed and created a microsite with the aim of providing users with an engaging platform to browse the Season 2012 line up and also purchase tickets. A custom ticketing system has also been created and integrated with the microsite which allows customers to buy various season packages at once, make a donation to QTC and buy a Gift Voucher for family and friends. Limelight also created various EDM templates for QTC including the e-News template which allows QTC to insert articles and images each month with ease. The search marketing campaign which complemented the launch saw a huge increase in site traffic.